by
Anderson, James E., author.
Format:
Books
Publication Date
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Excerpt:
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Anderson, James E., author.
Format:
Books
Publication Date
2015
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by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Integrated Marketing Communications -- 2 Enhancing Brand Equity and Accountability -- 3 Brand Adoption, Brand
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