IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
6 Results Found Subscribe to search results
000000IIE
Print
1. 
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Advertising creative : strategy, copy, and design / Altstiel, Tom, author.
Available: Copies:
2. 
Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Advertising copy.
Available: Copies:
3. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Advertising copy.
Available: Copies:
4. 
Cover image for The basics of media writing : a strategic approach
The basics of media writing : a strategic approach
by 
Kuehn, Scott A., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting
Available: Copies:
5. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal
Available: Copies: