Media studies : industries, texts and audiences / Evans, Leighton, author.

Connect : writing for online audiences / Pritchard, Maritha, editor.

Media/Society : Industries, Images, and Audiences / Croteau, David R.

Media studies. Volume 3, Media content and media audiences / Fourie, Pieter J. (Pieter Jacobus

. Media content and media audiences.

need to connect and communicate with diverse audiences across multiple channels and platforms. The

opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on

and inform African governments, policy makers, practitioners, as well as scholarly audiences on the

Culture, Gender and Power -- Consumer Culture, Audiences and Identity -- Digital Culture, Social Media and

planning. Buying and earning advertising audiences under convergence -- Media planning - key tasks -- Media

diverse manifestations -- Theorising and researching audiences and users -- Political economy of the

-- Box 2 Crisis researchers -- Purpose of the book -- Structure of the book -- Target audiences