Creativity in the primary curriculum / Jones, Russell.

Whipple are still relevant. Creativity is still king. But students of the craft now need additional

. Cognition -- 7. Memory and Learning -- 8. Intelligence and Creativity -- 9. Language, Education, and Work

"Creativity directly impacts results and productivity, yet few of us understand how it happens or

creativity. The creative advertising development process -- Strategy development for advertising campaigns

-- The design process -- Concept generation and creativity -- Visualization, icons, and color

. -- 4. The Design Process. -- 5. Creativity and Concept Generation. -- 6. Visualization and Color. -- 7

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the