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1. 
Cover image for Research methods for the behavioral sciences
by 
Privitera, Gregory J., author.
Format: 
Books
Publication Date 
2025
Excerpt: 
decision tree throughout the book and shows students how statistics and methods fit together to allow
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2. 
Cover image for Digital storytelling for brands
by 
Tombleson, Bridget, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary
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3. 
Cover image for Statistics for the behavioral sciences
by 
Gravetter, Frederick J., author. (uri) http://id.loc.gov/authorities/names/n84044621 (uri) http://viaf.org/viaf/sourceID/LC 84044621 (uri) /resolver/wikidata/lc/n84044621
Format: 
Books
Publication Date 
2017
Excerpt: 
goodness of fit and independence -- 18. The binomial test.
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4. 
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Developing an Investor Relations Program -- How (and Where) Does IR Fit into the Organization? -- Using IR to
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