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by 
Cohen, Ronald Jay.
Format: 
Books
Publication Date 
2021
Excerpt: 
Psychological testing and assessment : an introduction to tests and measurement. Cohen, Ronald Jay.
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2. 
Cover image for Principles of comparative politics
by 
Clark, William Roberts, 1962- author.
Format: 
Books
Publication Date 
2025
Excerpt: 
Dictatorship: Conceptualization and Measurement -- The Economic Determinants of Democracy and Dictatorship
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3. 
Cover image for Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
-- Brand Equity -- Data, Insights, and Measurement -- Part II: Co-Creating, Sustaining, Growing, and
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by 
Foxcroft, Cheryl, editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
retrospective overview -- Basic measurement and statistical concepts -- Reliability : basic concepts and
Available: Copies:
5. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing channels and platforms -- Part Five Measurement and evaluation -- 19 Evaluation of
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6. 
Cover image for Understanding global poverty : causes, solutions, and capabilities
by 
Cosgrove, Serena, 1963- editor.
Format: 
Electronic Resources
Publication Date 
2022
Excerpt: 
understanding poverty -- Development and its debates -- Multidimensional measurements of poverty and wellbeing
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by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to
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by 
Wiid, JA.
Format: 
Books
Publication Date 
2021
Excerpt: 
techniques--9.Measurement and questionnair design--10.Designing the sample plan
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by 
Babbie, Earl R., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
qualitative -- Research design -- Conceptualization, operationalization, and measurement -- Index, scales, and
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10. 
Cover image for Research methods in psychology
by 
Howitt, Dennis, author.
Format: 
Electronic Resources
Publication Date 
2020
Excerpt: 
variables -- 3.5 Measurement characteristics of variables -- 3.6 Stevens' theory of scales of measurement
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by 
McEvoy, Jo, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Educational tests and measurements -- Great Britain.
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by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
brand users -- 3. Brand equity -- 4. Data, insights, and measurement -- Part II: Co-creating brand
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