Marketing strategy & management / Phillips, Diane M., author.

Public relations strategy / Oliver, Sandra.

Advertising creative : strategy, copy, and design / Altstiel, Tom, author.

Strategy, implementation, practice

Media, Earned Media, Shared Media, and Owned Media). As a leader in teaching public relations strategy

marketing -- 02 Planning a digital marketing strategy -- 03 Digital marketing campaigns -- 04 Accountability

Dr Robbie Smyth -- 10. The Roles of PR Practitioners -- 11. Developing a PR Strategy -- 12. Content

enduring debates -- Communication and culture -- Communication, organisations and strategy -- Communication

marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical

-- Step 2. Analyse the audience -- Step 3. Create a digital marketing strategy -- Step 4. Construct the

Sections include -- Operations management; Operations performance; Operations strategy; Managing

-- Communication strategy and advertising strategy -- Advertising strategy and creative development -- Media and