Strategic corporate social responsibility : sustainable value creation / Chandler, David, 1969

abundance of case material and practical discussion ensures the book is also of value to practitioners

-- Pricing strategies : signaling the value proposition -- Place strategies : delivering the value

-- Determining costs, budget and earned value -- Managing risk -- Closing the project -- Part III: People : the

find much of value in the latest edition of this highly regarded and much-cited textbook. G. R

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

accompanying case study questions encourage analytical thinking and help readers understand the value of

-- Purpose-driven leadership -- Value-based leadership -- Transformational leadership -- Servant leadership

; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II

Tactical Planning for Social Media Marketing -- Why: Value-Driven Social Media Marketing -- Who

the digitized future using new design criteria to create real value for the user. Foster radical