that consumers, businesspeople, and government officials from every part of the world are interested in

Consumer Behaviour : a South African perspective / Yathika Gowpall & Carinda Williams

Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.

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consumers. Known as the "gold standard" for research methods, the text delivers a comprehensive

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1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing