strategy: Creating value for target customers -- Products, services, and brands: Building customer value

Customer relations -- Management.

Customer relations.

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

Customer relations -- Management.

customers and communicating customer value and advertising -- Promoting products : public relations and

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

Customer Value -- 2. Company and Marketing Strategy: Partnering to Build Customer Relationships -- Part II

-- Good customer relations and telephone etiquette -- Mass communication.

Customer relations -- Management.

-- Good customer relations and telephone etiquette -- Mass communication.--Business plans, Business

relations, marketing, and leadership / Gillis, Tamara L.