Search Results for Consumers -- Research.

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Brand management : co-creating meaningful brands

Beverland, Michael, author.

Format:

Books

Publication Date

2024

Excerpt:

around the globe to help show the wide range and diversity of brands and consumers today. These include

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The psychology of advertising

Fennis, Bob Michaël, 1968- author.

Format:

Books

Publication Date

2021

Excerpt:

Consumers -- Attitudes.

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The practice of social research

Babbie, Earl R., author.

Format:

Books

Publication Date

2021

Excerpt:

The practice of social research / Babbie, Earl R., author.

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Handbook of research on gender and marketing

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Excerpt:

Handbook of research on gender and marketing / Dobscha, Susan, editor.

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Consumer behavior

Schiffman, Leon G., author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior / Schiffman, Leon G., author.

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A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Kennard, Catherine.

Format:

Manuscript

Publication Date

2017

Excerpt:

A quantitative exploration of South African consumer's perception and response to Mc Donald's

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Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

print advertsements increase consumer acceptance of South African retail in Cape Town / Forbay, Rosland

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Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand consumer behaviour -- Research

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Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Smith, Kerry, 1963- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands

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10.

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

Consumers -- Attitudes.

Available: Copies:

11.

Consumer behavior

Schiffman, Leon G. (DE-588)154336181

Inhaltsverzeichnis

Format:

Books

Publication Date

2015

Excerpt:

Consumer behavior / Schiffman, Leon G. (DE-588)154336181

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12.

Cover image for Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Burger, Wouter.

Format:

Manuscript

Publication Date

2014

Excerpt:

Searching for the South African self-directed consumer : a research report into the level of self

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