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1. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: Organizational performance; Audience engagement; Special event; Alliance and coalition; Sponsorship; Strategic
Available: Copies:
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion
Available: Copies:
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
, point-of-point purchase, advertising, and support media -- 16. Event sponsorship, product placements
Available: Copies:
4. 
Cover image for Events management : a developmental and managerial approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Events Sponsorship & Fundraising; Events Operations Management; Events Technology; Events Risk & Safety
Available: Copies:
by 
Stotlar, David K.
Format: 
Books
Publication Date 
2009
Excerpt: 
Corporate sponsorship -- United States.
Available: Copies:
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet
Available: Copies:
by 
Holland, DK.
Format: 
Books
Publication Date 
2001
Excerpt: 
corporate sponsorship in America's public schools / Branding: a uniquely American phenomenon / Thoughts on
Available: Copies:
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