Context planning and channel innovation : reading pack

Brand strategy 3 : reading pack.

Principles of strategic thinking : reading pack.

Brand communication in context : reading pack.

Principles of strategic thinking : reading pack.

Context planning and channel innovation : reading pack

Brand and marketing management : reading pack.

Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufactures

Is brand South Africa creating a positive rainbow nation for our millennials

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context