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1.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

Available: Copies:

2.

Cover image for Key marketing metrics : the 50+ metrics every manager needs to know

Key marketing metrics : the 50+ metrics every manager needs to know

by

Farris, Paul W., author.

Format:

Books

Publication Date

2017

Excerpt:

Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion

Available: Copies:

3.

Cover image for Marketing fashion : strategy, branding and promotion

Marketing fashion : strategy, branding and promotion

by

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

Available: Copies:

4.

Cover image for Marketing management

Marketing management

by

Marshall, Greg W.

Format:

Books

Publication Date

2015

Excerpt:

Marketing management / Marshall, Greg W.

Available: Copies:

5.

Cover image for The graphic designer's business survival guide

The graphic designer's business survival guide

by

Daniels, Lawrence J., 1942-

E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426

Format:

Books

Publication Date

2013

Excerpt:

Small business -- Management.

Available: Copies:

6.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion.

Available: Copies:

7.

Cover image for Public relations strategy

Public relations strategy

by

Oliver, Sandra.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live
123Library http://www.123library.org/book_details/?id=98917
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749458652
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=480545
ebrary http://site.ebrary.com/id/10364972

Format:

Books

Publication Date

2010

Excerpt:

Public relations -- Management.

Available: Copies:

8.

Cover image for Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

9.

Cover image for Integrated marketing communications in advertising and promotion

Integrated marketing communications in advertising and promotion

by

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion.

Available: Copies:

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Shimp, Terence A.

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Van Heerden, Neels, 1957-

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Andrews, J. Craig.

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Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.

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Bendle, Neil T., author.

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Chartered Institute of Public Relations.

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Cook, Gordon, 1948-

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Daniels, Lawrence J., 1942-

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Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Johnston, Mark W.

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Marshall, Greg W.

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Mulder, D. (Dalmé)

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Pfeifer, Phillip Edward, 1951- author.

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Reibstein, David J., author.

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Public relations -- Management.

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Sales promotion -- South Africa.

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