12 Results Found
000000000000IIE
1.
by
Creswell, John W., author.
Format:
Books
Publication Date
2023
Excerpt:
Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W
2.
by
George, Richard, 1968- author.
Format:
Books
Publication Date
2019
Excerpt:
selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral
by
Cunningham, Nicole.
Format:
Books
Publication Date
2018
Excerpt:
addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning
4.
by
Creswell, John W., author.
Format:
Books
Publication Date
2018
Excerpt:
Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W
5.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty
6.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
7.
by
Posner, Harriet, author.
Format:
Books
Publication Date
2015
Excerpt:
planning : Marketing research ; Market research methods ; Market trends ; Planning and strategy
8.
by
Skinner, J. C. (J. Chris)
Format:
Books
Publication Date
2013
Excerpt:
advertising -- Public relations and selling -- Public relations and research -- The practice of public
9.
by
Yule, George, 1947-
Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0642/2005012919-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014578640&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012919.html
Klappentext
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0642/2005012919-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014578640&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012919.html
Format:
Books
Publication Date
2006
Excerpt:
Designed for beginners, this best-selling textbook provides a thorough introduction to the study of
10.
by
Cateora, Philip R.
Format:
Electronic Resources
Publication Date
2005
Excerpt:
-- Integrated marketing communications and international advertising -- Personal selling and sales management
11.
by
Ruberg, Michelle, 1980-
Format:
Books
Publication Date
2005
Excerpt:
-- Take cover -- Follow-up queries -- 3. Selling reprints and rewrites -- Reprints -- Finding markets for
12.
by
Cateora, Philip R.
Format:
Books
Publication Date
2002
Excerpt:
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for