by
Barker, Rachel, 1958-
Format:
Books
Publication Date
2013
Excerpt:
. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
: public relations, sponsorship, and corporate advertising.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
building: public relations, sponsorship, and corporate advertising -- Creating advertisements and
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