3 Results Found
000IIE
1.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
-- Identifying market segments and targets -- Crafting the brand positioning -- Creating brand equity
by
Miletsky, Jason I.
Format:
Books
Publication Date
2009
Excerpt:
Brand name products -- Case studies.
by
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format:
Books
Publication Date
2000
Excerpt:
Brand loyalty.
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