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1. 
Cover image for Contemporary advertising
Contemporary advertising
Contemporary advertising
by 
Bovée, Courtland L.
Format: 
Books
Publication Date 
1992
Excerpt: 
Reclame.
Available: Copies:
2. 
Cover image for Persuasion : reception and responsibility
Persuasion : reception and responsibility
Persuasion : reception and responsibility
by 
Larson, Charles U.
Table of contents http://www.gbv.de/dms/bowker/toc/9780534101343.pdf
Format: 
Books
Publication Date 
1989
Excerpt: 
Reclame.
Available: Copies:
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