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1. 
Cover image for Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
Merken.
Available: Copies:
2. 
Cover image for Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Format: 
Books
Publication Date 
2001
Excerpt: 
Merken.
Available: Copies:
3. 
Cover image for Corporate religion : building a strong company through personality and corporate soul
by 
Kunde, Jesper.
Format: 
Books
Publication Date 
2000
Excerpt: 
Merken.
Available: Copies:
4. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Format: 
Books
Publication Date 
2000
Excerpt: 
Merken.
Available: Copies:
5. 
Cover image for The 11 immutable laws of Internet branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2000
Excerpt: 
Merken.
Available: Copies:
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