integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

and procurement -- Enterprise resource planning systems -- Forecasting -- Sales and operations

communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning

. Sales and oerations panning: planning supply and demand in a supply chain -- ch. 10. Coordination in a

Liquidity -- 3.Managing the Cash Position -- 3.1.Forecasting Short-Term Cash Flows -- 3.2.Monitoring Cash

forecasting sales potential -- Implementing strategies, internal marketing relationships and measuring