Change -- 7-7.Sales and Operations Planning -- 7-8.Collaborative Planning, Forecasting, and Replenishment

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

and procurement -- Enterprise resource planning systems -- Forecasting -- Sales and operations

. Sales and oerations panning: planning supply and demand in a supply chain -- ch. 10. Coordination in a

communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning