The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

Beloved brands : playbook for how to build a brand your consumers will love

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Superspar

Psychology & marketing.

Measuring consumer attitude towards Lays Stax

Psychology & marketing.