Reputation management : the key to successful public relations and corporate communication /

relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications

Public relations -- Management.

Risk issues and crisis management in public relations : a casebook of best practice / Regester

-- Communication Technician -- Expert Prescriber -- Communication Facilitator -- Problem-Solving Facilitator

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image