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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

by

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html

Format:

Books

Publication Date

2015

Excerpt:

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

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2.

Cover image for The practice of public relations

The practice of public relations

by

Seitel, Fraser P.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2011

Excerpt:

relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications

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3.

Cover image for Introducing public relations : theory and practice

Introducing public relations : theory and practice

by

Butterick, Keith.

Format:

Books

Publication Date

2011

Excerpt:

-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility

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