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1. 
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank"--
Available: Copies:
2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
to Test -- When to Test -- Where to Test -- How to Test -- The Testing Process -- Concept Generation
Available: Copies:
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