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1.

Cover image for Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

by

Pauling, Thomas Gordan.

Format:

Computer file

Publication Date

2012

Excerpt:

Brand choice.

Available: Copies:

2.

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

by

Shargey, Hayley Jade.

Format:

Manuscript

Publication Date

2012

Excerpt:

Brand choice.

Available: Copies:

3.

Experience the message : how experiential marketing is changing the brand world.

by

Lenderman, Max.

OverDrive https://www.overdrive.com/search?q=23AB189B-1236-4A1C-90D7-7F9338F01157
Excerpt http://excerpts.cdn.overdrive.com/FormatType-410/0111-1/23A/B18/9B/ExperiencetheMessageHowExperientialMa9781551991696.epub
Excerpt https://samples.overdrive.com/?crid=23AB189B-1236-4A1C-90D7-7F9338F01157&.epub-sample.overdrive.com
Image http://images.contentreserve.com/ImageType-100/0111-1/{23AB189B-1236-4A1C-90D7-7F9338F01157}Img100.jpg

Format:

Electronic Resources

Publication Date

2010

Excerpt:

Brand choice.

Available: Copies:

4.

The brand bubble : the looming crisis in brand value and how to avoid it

The brand bubble : the looming crisis in brand value and how to avoid it

by

Gerzema, John, 1961-

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm

Format:

Books

Publication Date

2008

Excerpt:

The brand bubble : the looming crisis in brand value and how to avoid it / Gerzema, John, 1961-

Available: Copies:

5.

Experience the message : how experiential marketing is changing the brand world

Experience the message : how experiential marketing is changing the brand world

by

Lenderman, Max.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html

Format:

Books

Publication Date

2006

Excerpt:

Brand choice.

Available: Copies:

6.

Cover image for Creating images and the psychology of marketing communication

Creating images and the psychology of marketing communication

Creating images and the psychology of marketing communication

by

Kahle, Lynn R.

Format:

Books

Publication Date

2006

Excerpt:

Brand choice.

Available: Copies:

7.

Brand hijack : marketing without marketing

by

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

Brand choice.

Available: Copies:

8.

Brand failures : the truth about the 100 biggest branding mistakes of all time

Brand failures : the truth about the 100 biggest branding mistakes of all time

by

Haig, Matt.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures

Format:

Books

Publication Date

2003

Excerpt:

Brand choice.

Available: Copies:

9.

Cover image for Brands in the balance : meeting the challenges to commercial identity

Brands in the balance : meeting the challenges to commercial identity

by

Drawbaugh, Kevin.

Format:

Books

Publication Date

2001

Excerpt:

Brand choice.

Available: Copies:

10.

Cyberbranding : brand building in the digital economy

Cyberbranding : brand building in the digital economy

by

Breakenridge, Deirdre.

Format:

Books

Publication Date

2001

Excerpt:

Brand choice.

Available: Copies:

11.

Commitment-led marketing : the key to brand profits is in the customer's mind

by

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

Brand choice.

Available: Copies:

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Lenderman, Max.

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Gerzema, John, 1961-

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Hofmeyr, J. H. (Jan H.)

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Kim, Chʻung-hyŏn, 1950-

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Lebar, Ed, 1943-

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