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00000000000IIE
Print
by 
Gerzema, John, 1961-
Format: 
Books
Publication Date 
2008
Excerpt: 
The brand bubble : the looming crisis in brand value and how to avoid it / Gerzema, John, 1961-
Available: Copies:
by 
Kahle, Lynn R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand choice.
Available: Copies:
7. 
Cover image for Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand choice.
Available: Copies:
9. 
Cover image for Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand choice.
Available: Copies:
by 
Breakenridge, Deirdre.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand choice.
Available: Copies:
11. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand choice.
Available: Copies:
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