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1. 
Cover image for Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III
Available: Copies:
2. 
Cover image for Corporate communication : a guide to theory and practice
Corporate communication : a guide to theory and practice
by 
Cornelissen, Joep.
Format: 
Books
Publication Date 
2011
Excerpt: 
communication -- Corporate identity, corporate branding and corporate reputation -- Part 3: Corporate
Available: Copies:
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