Scenario planning : the link between future and strategy / Lindgren, Mats, 1959-

altering business operations and strategy. Following a unique, three-part structure, the book offers: * a

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning

-- Develop In-House Capabilities -- Use Outside Counsel Strategically -- Developing an Online Media Strategy

communication, corporate communication, etc. ; in determining and implementing strategy, operations and

-- Storytelling: All stories are true / Emma Caywood -- Branded content strategy: Meaningful stakeholder

Capabilities Needed for the Strategic Management Role / Anne Gregory -- 5.Strategy-Making and Planning in the

the proper errors -- Practice receiver-centric, strategy-based, feedback-driven communication

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a

implementation of strategy -- Ch. 11. Creating a climate of engagement : implications for leaders and