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1. 
Cover image for The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone
The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone
by 
Alpert, Jed.
Format: 
Books
Publication Date 
2012
Excerpt: 
The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone /
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2. 
Cover image for Architecting experience : a conversion science handbook
Architecting experience : a conversion science handbook
Architecting experience : a conversion science handbook
by 
Wheeler, Scot R., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Architecting experience : a conversion science handbook / Wheeler, Scot R., author.
Available: Copies:
3. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
. Just as in any conversation, delivering relevance in context requires understanding the person one is
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4. 
Cover image for Does your marketing sell? : the secret of effective marketing communications
Does your marketing sell? : the secret of effective marketing communications
by 
Moore, Ian.
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Step 1. Navigation - understanding -- Step 2. Ease - convenience -- Step 3. Wording - conversation
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