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Cover image for Advertising promotion : supplemental aspects of integrated marketing communications

Advertising promotion : supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2000

Excerpt:

The Dryden Press series in marketing

Available: Copies:

50.

Cover image for Advertising, promotion, and supplemental aspects of integrated marketing communications

Advertising, promotion, and supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

The Dryden Press series in marketing.

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