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1. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
and Craig Wirth -- Digital communities: Social media in action / Richard Edelman, Robert Holdheim
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2. 
Cover image for The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone
The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone
by 
Alpert, Jed.
Format: 
Books
Publication Date 
2012
Excerpt: 
everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they
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