Search Results for Social media

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Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Mpendukana, Sibonile.

Format:

Manuscript

Publication Date

2012

Excerpt:

In social media we trust : what can brands and consumer interactions on facebook, in case the

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Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Veitch, Emily Frances.

Format:

Manuscript

Publication Date

2012

Excerpt:

Best laid plans : an exploration into the process of designing a content strategy for social media

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Marketing communications : integrating offline and online with social media

Smith, P. R. (Paul Russell), 1957-

Format:

Books

Publication Date

2011

Excerpt:

Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul

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Strategic creativity : a business field guide to advertising, branding, and design

Landa, Robin, author.

Format:

Books

Publication Date

2022

Excerpt:

requires them to understand and execute on branding initiatives, advertising campaigns, social media, and

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Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

Digital media.

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

-- Traditional advertising media -- Online and mobile advertising -- Social media -- Direct marketing and other

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct

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The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

Alpert, Jed.

Format:

Books

Publication Date

2012

Excerpt:

Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place

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10.

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

strategy and execution -- 10. Media and contact strategy -- 11. Media choices: evaluating media options

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11.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection

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12.

The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

and Craig Wirth -- Digital communities: Social media in action / Richard Edelman, Robert Holdheim

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