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1. 
Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
by 
Veitch, Emily Frances.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Best laid plans : an exploration into the process of designing a content strategy for social media
Available: Copies:
2. 
Cover image for Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media
Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media
Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media
by 
Mckend, Robert.
Format: 
Manuscript
Publication Date 
2009
Excerpt: 
Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the
Available: Copies:
3. 
Cover image for Advertising campaign strategy : a guide to marketing communication plans
Advertising campaign strategy : a guide to marketing communication plans
by 
Parente, Donald.
Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
Available: Copies:
4. 
Cover image for Advertising campaign strategy : a guide to marketing communication plans
Advertising campaign strategy : a guide to marketing communication plans
by 
Parente, Donald.
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003105039.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
Available: Copies:
5. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Culture and positioning as determinants of strategy : personality and the business organization /
Available: Copies:
6. 
Cover image for Architecting experience : a conversion science handbook
Architecting experience : a conversion science handbook
by 
Wheeler, Scot R., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
conversion science; the methodological application of strategy, measurement and analysis in pursuit of
Available: Copies:
7. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The
Available: Copies:
8. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy
Available: Copies:
9. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
communication, corporate communication, etc. ; in determining and implementing strategy, operations and
Available: Copies:
10. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
strategy and execution -- 10. Media and contact strategy -- 11. Media choices: evaluating media options
Available: Copies:
11. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Storytelling: All stories are true / Emma Caywood -- Branded content strategy: Meaningful stakeholder
Available: Copies:
12. 
Cover image for Business marketing face to face : the theory and practice of B2B
Business marketing face to face : the theory and practice of B2B
by 
Fill, Chris.
Format: 
Books
Publication Date 
2012
Excerpt: 
buying behaviour -- 4. Relationship marketing -- 5. Strategy: segmentation, positioning and pricing -- 6
Available: Copies:
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