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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Chapter 14: Direct Marketing and Marketing on the Internet Chapter 15: Internet and WWW Chapter 16: Sales

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Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www

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Herd how to change mass behaviour by harnessing our true nature

Earls, Mark.

Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0619/2006027031.html">http://www

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Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www

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Does your marketing sell? : the secret of effective marketing communications

Moore, Ian.

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip055/2004030359.html">http://www

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Space race : an inside view of the future of communications planning

Taylor, Jim.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www

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Culture and positioning as determinants of strategy : personality and the business organization

Ellson, Tony, 1953-

Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html

Format:

Books

Publication Date

2004

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/fy046/2003065683.html">http://www

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Value-added public relations : the secret weapon of integrated marketing

Harris, Thomas L., 1931-

Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html

Format:

Books

Publication Date

1998

Excerpt:

http://www.loc.gov/catdir/description/mh023/97037323.html.

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