Search Results for Market segmentation.

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Lifestyle market segmentation

Cahill, Dennis J.

Format:

Books

Publication Date

2006

Excerpt:

Lifestyle market segmentation / Cahill, Dennis J.

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Consumer behaviour : market segmentation.

Schiffman, Leon G. Consumer behaviour 4th ed.

Format:

Books

Publication Date

2011

Excerpt:

Consumer behaviour : market segmentation. Schiffman, Leon G. Consumer behaviour 4th ed.

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Consumer behavior analysis : (A) rational approach to consumer choice

Hantula, Donald A.

Format:

Books

Publication Date

2013

Excerpt:

Attributes / Victoria K. Wells -- 9.Market Segmentation From a Behavioral Perspective / John Pallister --

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Introduction to consumer behaviour

Joubert, Johan Pierre Retief, editor.

Format:

Books

Publication Date

2013

Excerpt:

-- Chapter 8. Personality and self-concept -- Chapter 9. Market segmentation, targeting and positioning

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Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

-concept -- Market segmentation -- The consumer decision-making process -- Household decision making

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Consumer behavior & marketing strategy

Peter, J. Paul.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

-- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer

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Marketing the same difference : cultural and language dichotomy in advertising

Seeco, Louis Itumeleng.

Format:

Books

Publication Date

2010

Excerpt:

Market segmentation -- South Africa.

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Consumer behavior

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Taking a market segmentation approach, this latest edition of a respected text carefully balances

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Consumer behaviour in tourism

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

decision-making process -- Typologies of tourist behaviour and segmentation of the tourism market -- The

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10.

Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

-concept -- Market segmentation -- The consumer decision-making process -- Family decision-making -- Organisational

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11.

Marketing and multicultural diversity

Rao, C. P.

Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005026816.html

Format:

Books

Publication Date

2006

Excerpt:

Market segmentation.

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12.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html

Format:

Books

Publication Date

2005

Excerpt:

. Market segmentation and product positioning -- 16. Consumer behavior and product strategy -- 17. Consumer

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