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Consumer behavior analysis : (A) rational approach to consumer choice

Hantula, Donald A.

Format:

Books

Publication Date

2013

Excerpt:

. Foxall -- 12.In-Store Experimental Approach to Pricing and Consumer Behavior / Hugi Saevarsson -- 13

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Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

.Conjoint Analysis Plus (Cross Category, Emotions, Pricing and Beyond) / Howard Moskowitz -- 7.2.1.Consumer

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Consumer behavior & marketing strategy

Peter, J. Paul.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

behavior and promotion strategy -- Consumer behavior and pricing strategy -- Consumer behavior, electronic

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Let them eat cake : marketing luxury to the masses-as well as the classes

Danziger, Pamela N.

Format:

Books

Publication Date

2005

Excerpt:

and services - it all comes down to the experiences -- 9. Pricing luxuries - it has very little to do

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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html

Format:

Books

Publication Date

2005

Excerpt:

18. Consumer behavior and pricing strategy -- 19. Consumer behavior, electronic commerce, and

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Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

, and sales promotion -- Introduction to pricing concepts -- Pricing strategies and tactics.

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