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Preattentive processing of web advertising

Yoo, Chan Yun.

Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html

Format:

Books

Publication Date

2007

Excerpt:

Preattentive processing of web advertising / Yoo, Chan Yun.

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Consumer behavior analysis : (A) rational approach to consumer choice

Hantula, Donald A.

Format:

Books

Publication Date

2013

Excerpt:

Contents note continued: 10.The Motivating Effect of Antecedent Stimuli on the Web Shop: A Conjoint

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Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

Communications: Examining Antecedents and Consequences / George R. Milne -- 7.Web 2.0 and Consumers' Digital

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E-marketing : theory and application

Dann, Stephen, 1973-

Format:

Books

Publication Date

2011

Excerpt:

-marketing beyond the web -- PART 4: STRATEGIC ISSUES IN E-MARKETING -- Chapter 11: Marketing strategy -- Chapter 12

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Predictably irrational : the hidden forces that shape our decisions

Ariely, Dan.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html

Format:

Books

Publication Date

2008

Excerpt:

Book web site <a href="http://www.predictablyirrational.com/">http://www

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Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

style -- 23. Sequels -- 24. Corporate tracking of image and issues -- 25. The Web : advertising in a new

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