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1. 
Cover image for Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines
by 
Makhanya, Nomfundo.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales
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2. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an
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3. 
Cover image for Customer behavior : consumer behavior & beyond
Customer behavior : consumer behavior & beyond
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Intermediary customer decisisonmaking -- Customer loyalty to products and stores -- Relationship-based buying
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