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Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

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Principles of direct and database marketing

Tapp, Alan.

Table of contents http://www.loc.gov/catdir/toc/fy052/2004051223.html

Format:

Books

Publication Date

2005

Excerpt:

Principles of direct and database marketing / Tapp, Alan.

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The handbook of international direct and e-marketing.

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing.

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Successful direct marketing methods

Stone, Bob, 1918-2007.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods

Format:

Books

Publication Date

2001

Excerpt:

Successful direct marketing methods / Stone, Bob, 1918-2007.

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Exploring direct marketing

O'Malley, Lisa.

Format:

Books

Publication Date

1999

Excerpt:

Exploring direct marketing / O'Malley, Lisa.

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