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1. 
Cover image for Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing 4.0 : moving from traditional to digital / Kotler, Philip, author.
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2. 
Cover image for Digital advertising
Digital advertising
Digital advertising
by 
Gowpall, Yathika.
Format: 
Books
Publication Date 
2024
Excerpt: 
4
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3. 
Cover image for Principles of marketing for a digital age
Principles of marketing for a digital age
Principles of marketing for a digital age
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
4
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4. 
Cover image for eMarketing : Marketing in the digital world
eMarketing : Marketing in the digital world
eMarketing : Marketing in the digital world
by 
Gowpall, Yathika
Format: 
Books
Publication Date 
2024 2011
Excerpt: 
4
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5. 
Cover image for Digital marketing: Trends and Developments
Digital marketing: Trends and Developments
Digital marketing: Trends and Developments
by 
Yathika, Gowpall
Format: 
Books
Publication Date 
2024
Excerpt: 
marketing--4.Digital marketing strategies and best practices--5. Emerging technologies and innovations in
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6. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
4
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7. 
Cover image for E-commerce in South Africa
E-commerce in South Africa
E-commerce in South Africa
by 
Budree, Adheesh author.
Format: 
Books
Publication Date 
2023 2018
Excerpt: 
points-- 1.4The history of e-commerce-- 1.5E-business, e-commerce, e-tailing and e-marketing: What is the
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9. 
Cover image for Digital marketing
Digital marketing
by 
Chaffey, Dave 1963- VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
4
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11. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Companion website http://study.sagepub.com/businessandmanagement
Format: 
Books
Publication Date 
2018
Excerpt: 
: Understanding Platforms in Social Media Marketing; Chapter 4: Traditional Social Media Platforms; Chapter 5
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12. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Flow: How Ideas Travel Online -- Part II Social Media Marketing Strategy and Planning -- 4.Social Media
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