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1. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
and PR drive sales -- Online thought leadership to brand your organization as a trusted resource
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2. 
Cover image for Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
by 
Shelton, Ted, 1966-
Format: 
Books
Publication Date 
2013
Excerpt: 
you and your business look like 10, 20, 50 years from now? -- Appendix: PwC thought leadership on
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3. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Developing thought leadership content -- Forms of thought leadership content -- How to create thoughtful
Available: Copies:
4. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing and PR plan -- Online thought leadership to brand your organization as a trusted resource -- How
Available: Copies:
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