Social media marketing

Social media marketing : theories & applications

Social media marketing : theories & applications

The social employee : how great companies make social media work

Online consumer behavior : theory and research in social media, advertising, and e-tail

Social marketing for dummies

We first : how brands and consumers use social media to build a better world

The social media strategist : build a successful program from the inside out

Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)

The social media bible : tactics, tools, and strategies for business success