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1. 
Cover image for Brands : meaning and value in media culture
Brands : meaning and value in media culture
Brands : meaning and value in media culture
by 
Arvidsson, Adam.
Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009512.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Brands : meaning and value in media culture / Arvidsson, Adam.
Available: Copies:
2. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Companion website http://study.sagepub.com/businessandmanagement
Format: 
Books
Publication Date 
2018
Excerpt: 
; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II
Available: Copies:
3. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Tactical Planning for Social Media Marketing -- Why: Value-Driven Social Media Marketing -- Who
Available: Copies:
4. 
Cover image for Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet and mobile marketing in the digital ecosystem -- The supply chain becomes a value
Available: Copies:
5. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
metrics right, and then distil your digital data for maximum value for everything from R&D to customer
Available: Copies:
6. 
Cover image for Social media marketing : theories & applications
Social media marketing : theories & applications
Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Economy -- Co-creation Concept -- Think Box: Service or Product? -- Value -- ThinkBox: Value -- Creating
Available: Copies:
7. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
: conclusions11 Social media and mobile -- User journey and value proposition -- Mobile social media experience
Available: Copies:
8. 
Cover image for The social employee : how great companies make social media work
The social employee : how great companies make social media work
The social employee : how great companies make social media work
by 
Burgess, Cheryl.
Format: 
Books
Publication Date 
2014
Excerpt: 
value -- Finding education in the social university -- Building communities of shared interest -- How
Available: Copies:
9. 
Cover image for Internet marketing : integrating online and offline strategies
Internet marketing : integrating online and offline strategies
Internet marketing : integrating online and offline strategies
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Internet marketing as part of the marketing communications mix -- The internet value chain
Available: Copies:
10. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- 6.2.Integrated design -- 6.3.Online value proposition -- 6.4.Customer orientation -- 6.5.Dynamic
Available: Copies:
11. 
Cover image for Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
by 
Shelton, Ted, 1966-
Format: 
Books
Publication Date 
2013
Excerpt: 
: the new digital consumer -- Digitization : the rising value of information in products and services
Available: Copies:
12. 
Cover image for Website optimization : an hour a day
Website optimization : an hour a day
Website optimization : an hour a day
by 
Page, Rich.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1214/2012934988-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Cases on Your Website and Grade the Ease of Doing So -- Friday: Learn How to Get Even Greater Value from
Available: Copies:
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