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1. 
Cover image for Web 2.0 : the business model
by 
Lytras, Miltiadis D., 1973-
Format: 
Books
Publication Date 
2009
Excerpt: 
Web 2.0 : the business model / Lytras, Miltiadis D., 1973-
Available: Copies:
2. 
Cover image for E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
.4.Relationship focus -- Summary -- 2.Marketing as a concept -- 2.1.The sales paradigm -- 2.2
Available: Copies:
3. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Communications: Examining Antecedents and Consequences / George R. Milne -- 7.Web 2.0 and Consumers' Digital
Available: Copies:
4. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
Web 2.0 -- Unternehmen.
Available: Copies:
5. 
Cover image for The digital handshake : seven proven strategies to grow your business using social media
by 
Chaney, Paul, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools
Available: Copies:
6. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Format: 
Books
Publication Date 
2008
Excerpt: 
becoming "new media" -- Low barriers to entry everyone s in the media business -- Web 2.0 -- Multi platform
Available: Copies:
7. 
Cover image for Strategies and tools for corporate blogging
by 
Cass, John (Gene John)
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and
Available: Copies:
8. 
Cover image for Internet marketing & e-commerce
by 
Hanson, Ward A.
Format: 
Books
Publication Date 
2007
Excerpt: 
, and reflecting the lessons and new opportunities of "Web 2.0," Internet Marketing & e
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