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Social media explained : untangling the world's most misunderstood business trend

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

most difficult questions you'll face: What is the value of social media and how do we measure it? -- We

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E-marketing : theory and application

Dann, Stephen, 1973-

Format:

Books

Publication Date

2011

Excerpt:

behaviour -- Chapter 4: Value creation -- Chapter 5: Communication of value -- Chapter 6: Delivering value

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Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

investment's value in today's results-driven marketing world * how to get the maximum impact out of digital

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The long tail : how endless choice is creating unlimited demand

Anderson, Chris, 1961-

Format:

Books

Publication Date

2007

Excerpt:

? And when the combined value of the millions of items that only sell in small quantities equals or even

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A guide to finding quality information on the Internet : selection and evaluation strategies

Cooke, Alison.

Format:

Books

Publication Date

2001

Excerpt:

help the searcher to navigate the net successfully. It will also be of value to students on information

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