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1. 
Cover image for Marketing management : a strategic planning approach
Marketing management : a strategic planning approach
Marketing management : a strategic planning approach
by 
Buell, Victor P.
Format: 
Books
Publication Date 
1984
Excerpt: 
Marketing management : a strategic planning approach / Buell, Victor P.
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2. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
Communications function / Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs
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3. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information
Available: Copies:
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