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1.

Word-of-mouth in brand building : reading pack.

Word-of-mouth in brand building : reading pack.

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2013

Excerpt:

Branding (Marketing)

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2.

Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industry

Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industry

by

De Klerk, Linda.

Format:

Manuscript

Publication Date

2005

Excerpt:

Branding (Marketing)

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