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1. 
Cover image for Handbook of customer satisfaction and loyalty measurement
Handbook of customer satisfaction and loyalty measurement
by 
Hill, Nigel, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Handbook of customer satisfaction and loyalty measurement / Hill, Nigel, 1952-
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2. 
Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
by 
Mujeer, A. Qasim.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be
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3. 
Cover image for Consumer insight : how to use data and market research to get closer to your customer
Consumer insight : how to use data and market research to get closer to your customer
by 
Stone, Merlin, 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html
Format: 
Books
Publication Date 
2004
Excerpt: 
consumers -- Sharing consumer insight - partnerships and loyalty schemes -- Privacy, risk, and good and bad
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