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1. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Storytelling -- Third-Person Technique -- ZMET (Zaltman Metaphor Elicitation Technique) -- Global Concerns
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2. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
? -- 6.1.2.How to select a method -- 6.1.3.Free elicitation and Zaltman metaphor elicitation technique
Available: Copies:
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