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1. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Correlation Analysis -- Factor Analysis -- Global Concerns -- Statistics Review -- Dealing With Data
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2. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
CHAPTER 19 Correlation Analysis and Regression Analysis -- CHAPTER 20 Discriminant, Factor, and
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3. 
Cover image for Marketing research essentials.
Marketing research essentials.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2010
Excerpt: 
, fundamental data analysis, and the statistical testing of differences -- 14. Bivariate correlation and
Available: Copies:
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